I stepped in as the Experience Design Lead (UX/UI) for a month, covering for Marina Rockett, to help brought the Marvel Universe to life through augmented reality (AR) on Coca-Cola packaging, led by WPP Open X, VML, and Subvrsive.

Each character was meticulously designed with multi-state animations and visual effects, allowing virtual heroes to emerge from the packaging, delivering immediate surprise and delight. Consumers could collect these characters to win various Coca-Cola prizes.