SAMSUNG GALAXY WATCH6 LAUNCH
SAMSUNG GALAXY WATCH6 LAUNCH
Co-launching Galaxy Watch6 with influencers
Co-launching Galaxy Watch6 with influencers
Co-launching Galaxy Watch6 with influencers
Samsung aimed to do something different with this launch by seamlessly integrating influencer content into the user journey, by embedding this content as part of the website, it tapped into the natural behavior of users exploring influencer profiles—now within the brand's ecosystem.
Samsung aimed to do something different with this launch by seamlessly integrating influencer content into the user journey, by embedding this content as part of the website, it tapped into the natural behavior of users exploring influencer profiles—now within the brand's ecosystem.
Client / Stakeholders
Client /
Stakeholders
Samsung
Hogarth
Mutato
Services
UX Design
UX Research
UI Design
My role
UX Lead
Date
Jan, 2023 - Mar, 2023
Out, 2023 -
Dez, 2024
Bridging Influence with Intention
Bridging Influence with Intention
To complement the main launch page, Samsung adopted a pioneering approach by embedding influencer-driven content directly into the landing page journey. This strategy leveraged the trust and authenticity of influencers, presenting their narratives as an integral part of the user’s exploration.
To complement the main launch page, Samsung adopted a pioneering approach by embedding influencer-driven content directly into the landing page journey. This strategy leveraged the trust and authenticity of influencers, presenting their narratives as an integral part of the user’s exploration.
Each page was crafted to drive action, blending influencer content with strategic calls-to-action. Every touchpoint became an opportunity to convert curiosity into commitment.
Each page was crafted to drive action, blending influencer content with strategic calls-to-action. Every touchpoint became an opportunity to convert curiosity into commitment.
Mapping user behavior shaped every decision, from design to content. This data-driven strategy boosted conversions and set a new standard for future launches.
Mapping user behavior shaped every decision, from design to content. This data-driven strategy boosted conversions and set a new standard for future launches.
Talented designers I worked with on this project:
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Talented designers I worked with on this project: