AGROINTELI CRM LAUNCH
AGROINTELI CRM LAUNCH
The first (and best) CRM for Agro was born here
The first (and best) CRM for Agro was born here
The first (and best) CRM for Agro was born here
AgroInteli set out to redesign their platform, creating a seamless user experience while launching a new product: the first meticulously crafted CRM tailored specifically for agribusiness.
Client / Stakeholders
Client /
Stakeholders
Agrointeli
PMakers
Services
UX Design
UX Research
UI Design
My role
UX/UI Design Lead
Art Director
Date
Jun, 2021 - Mar, 2022
Out, 2023 -
Dez, 2024
We began by analyzing the existing platform and user feedback to guide the redesign
We began by analyzing the existing platform and user feedback to guide the redesign
Through comprehensive research and interviews, we gathered insights from users to understand their experiences and challenges.
With these findings, we identified key pain points and opportunities for improvement. This process led to a complete retrofit of the platform, delivering a modern, clean interface, ensuring a seamless and great user experience.
Through comprehensive research and interviews, we gathered insights from users to understand their experiences and challenges.
With these findings, we identified key pain points and opportunities for improvement. This process led to a complete retrofit of the platform, delivering a modern, clean interface, ensuring a seamless and great user experience.
Then, we took it a step further and led the repositioning of the AgroInteli brand.
Then, we took it a step further and led the repositioning of the AgroInteli brand.
Finally, we began AgroInteli's journey to create a revolutionary Agro CRM.
Finally, we began AgroInteli's journey to create a revolutionary Agro CRM.
AgroInteli developed a CRM specifically for agribusiness, mapping key interactions to create an intuitive UI and prototype. Designed with an offline-first approach, it works seamlessly on farms without internet. Unlike standard CRMs, it aligns with the agribusiness workflow, empowering agronomists to offer consultative, tailored solutions and enhance farm efficiency.
AgroInteli developed a CRM specifically for agribusiness, mapping key interactions to create an intuitive UI and prototype. Designed with an offline-first approach, it works seamlessly on farms without internet. Unlike standard CRMs, it aligns with the agribusiness workflow, empowering agronomists to offer consultative, tailored solutions and enhance farm efficiency.
Fun fact: AgroInteli fully embraced the lean startup approach, successfully selling the CRM while it was still in the prototype stage.
Fun fact: AgroInteli fully embraced the lean startup approach, successfully selling the CRM while it was still in the prototype stage.
Results of this collaborative process:
Results of this collaborative process:
Results of this collaborative process:
60% NPS increase, after platform redesign.
New branding repositioning, new logotype.
CRM sales started with just Figma prototype.
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