SCHWEPPES SPATIAL AUDIO EXPERIENCE
SCHWEPPES SPATIAL AUDIO EXPERIENCE
How to guide people on the street to live music using just immersive audio?
How to guide people on the street to live music using just immersive audio?
How to guide people on the street to live music using just immersive audio?
A groundbreaking campaign that transformed traditional navigation into an immersive audio experience. Leveraging 360-degree spatial sound, "The Social Sound" helped bring Born Social campaign alive, using innovation.
A groundbreaking campaign that transformed traditional navigation into an immersive audio experience. Leveraging 360-degree spatial sound, "The Social Sound" helped bring Born Social campaign alive, using innovation.
Client / Stakeholders
Client /
Stakeholders
Coca-Cola
Schweppes
Subvrsive
Ogilvy
Services
UX Design
UX Research
UI Design
My role
Experience Design
Lead
Date
Set, 2023 - May, 2024
Out, 2023 -
Dez, 2024
73% of people wear headphones to avoid social interaction
73% of people wear headphones to avoid social interaction
A recent study showed 73% of people wear headphones to avoid social interaction. So, we used the same headphones to create a social movement: The Social Sound. Amapiano star Daliwonga invited the public to a live concert, which could only be discovered by listening to the music.
A recent study showed 73% of people wear headphones to avoid social interaction. So, we used the same headphones to create a social movement: The Social Sound. Amapiano star Daliwonga invited the public to a live concert, which could only be discovered by listening to the music.
We turned headphones into a sonic GPS, creating a sound navigation system with 360 degree audio.
We turned headphones into a sonic GPS, creating a sound navigation system with 360 degree audio.
The closer to the secret location, the louder and fuller the music. We increased nationwide social conversation 5805% and Schweppes fulfilled their brand promise to remind Cape Townians to live as they were born: social.
The closer to the secret location, the louder and fuller the music. We increased nationwide social conversation 5805% and Schweppes fulfilled their brand promise to remind Cape Townians to live as they were born: social.
Results of this collaborative process:
Results of this collaborative process:
Results of this collaborative process:
International Entertainment Award 2024
5805% increase on social conversation about Schweppes
Global expansion after Cape Town installation
Talented designers I worked with on this project:
Lead Producer: Rachael Newport
UX Director: Miguel Roblero
UX Researcher / Copywriter: Lacey Langlois
Visual Design Lead: Osmond Curtis
Talented designers I worked with on this project:
Lead Producer
UX Director
UX Researcher / Copywriter
Visual Design Lead
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