MEDEIROS DIGITAL TRANSFORMATION
MEDEIROS DIGITAL TRANSFORMATION
How to disrupt the traditional food retail market using innovation?
How to disrupt the traditional food retail market using innovation?
How to disrupt the traditional food retail market using innovation?
Medeiros set out to revolutionize how clients buy and interact with the brand by creating a disruptive, 24/7 digital experience. This seamless ordering solution is transforming the northeast market in Brazil.
Client / Stakeholders
Client /
Stakeholders
Medeiros Distribuidora
Ping Pong Estratégia
Simone Moura
PMakers
Services
UX Design
UX Research
UI Design
My role
Head of Digital
UX Lead
Date
Jan, 2022 - Now
Out, 2023 -
Dez, 2024
An Empathetic Journey to Uncover Customer Needs
An Empathetic Journey to Uncover Customer Needs
From day one, we immersed ourselves in the lives of Medeiros' customers. We discovered that many food retail clients lacked basic tools like stock or financial control, while foodservice clients faced intense competition.
From day one, we immersed ourselves in the lives of Medeiros' customers. We discovered that many food retail clients lacked basic tools like stock or financial control, while foodservice clients faced intense competition.
Beyond purchasing, clients voiced a critical need: they need help to sell more.
Beyond purchasing, clients voiced a critical need: they need help to sell more.
Redefining the Sales Journey with User Research and AI
Redefining the Sales Journey with User Research and AI
We deconstructed the entire sales process, mapping every touchpoint and optimizing each interaction. By implement the CRM and NPS strategies with AI-driven insights, we crafted a customer-first approach that became the backbone of Medeiros' digital transformation.
We deconstructed the entire sales process, mapping every touchpoint and optimizing each interaction. By implement the CRM and NPS strategies with AI-driven insights, we crafted a customer-first approach that became the backbone of Medeiros' digital transformation.
Medeiros 365: Unlocking Digital Potential and Transforming Organizational Mindsets
Medeiros 365: Unlocking Digital Potential and Transforming Organizational Mindsets
By solving real pain points, the platform drove over 60% of clients to adopt a fully digital buying experience, reshaping expectations for the B2B food industry while equipping customers with sales intelligence to help them sell more effectively and efficiently.
By solving real pain points, the platform drove over 60% of clients to adopt a fully digital buying experience, reshaping expectations for the B2B food industry while equipping customers with sales intelligence to help them sell more effectively and efficiently.
By addressing real challenges and empowering clients with tools for growth, Medeiros is paving the way for the future of B2B commerce in Brazil. And this is only the beginning.
By addressing real challenges and empowering clients with tools for growth, Medeiros is paving the way for the future of B2B commerce in Brazil. And this is only the beginning.
Results of this collaborative process:
Results of this collaborative process:
Results of this collaborative process:
Over 10,000% growth in digital presence metrics.
Launch of a new digital sales platform, driving exponential growth.
CRM, CS and NPS implementation in all Medeiros operations.
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