COCA-COLA GLOBAL EXPERIENCE HUB
COCA-COLA GLOBAL EXPERIENCE HUB
How to blend bubbles and immersive experiences on a global hub?
How to blend bubbles and immersive experiences on a global hub?
How to blend bubbles and immersive experiences on a global hub?
Coca-Cola set out to create an experience hub where users connect emotionally with their brands, driving engagement and stories beyond their beverages.
Coca-Cola set out to create an experience hub where users connect emotionally with their brands, driving engagement and stories beyond their beverages.
Client / Stakeholders
Client /
Stakeholders
Coca-Cola
Subvrsive
Wunderman Thompson
VML
Services
UX Design
UX Research
UI Design
My role
Experience Design
Lead
Date
Set, 2023 - Dez, 2024
Out, 2023 -
Dez, 2024
We started conducting research and user interviews to understand Coca-Cola’s diverse user base.
We started conducting research and user interviews to understand Coca-Cola’s diverse user base.
As a global brand, Coca-Cola interacts with a wide range of profiles, geographies, demographics, and psychographics. From user interviews, we gained valuable insights that guided us through the entire process.
As a global brand, Coca-Cola interacts with a wide range of profiles, geographies, demographics, and psychographics. From user interviews, we gained valuable insights that guided us through the entire process.
We then began mapping all possible journeys and explored how to create a connected experience across games, promotions, and the wallet.
We then began mapping all possible journeys and explored how to create a connected experience across games, promotions, and the wallet.
It was clear to us that not only the journey needed to be smooth at every touchpoin, but each page also represented a conversion opportunity, so we approached every section with intentionality and strategy, guided by data from user research.
It was clear to us that not only the journey needed to be smooth at every touchpoin, but each page also represented a conversion opportunity, so we approached every section with intentionality and strategy, guided by data from user research.
Greater engagement driven by immersive experiences and targeted promotions
Greater engagement driven by immersive experiences and targeted promotions
Greater engagement driven by immersive experiences and targeted promotions
Increased conversion and activation through rewards and points
Increased conversion and activation through rewards and points
Increased conversion and activation through rewards and points
Results of this collaborative process:
Results of this collaborative process:
Results of this collaborative process:
Successful launch with more than 10 milion engaged users.
New components added to Coca-Cola design system
Research recommendations added to Coca-Cola internal playbook
Talented designers I worked with on this project:
Product Director: Yousef Rassas
UX Director: Miguel Roblero
UX Researcher: Lacey Langlois
UX Designer: Keyur Kadle
Product Director
UX Director
UX Researcher
UX Designer
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